Freelance UX Designer / Writer
CASE STUDY: A/B Test for Pop-up In Gaming App
OVERVIEW:
Bebi: Baby Games is a popular educational gaming app for toddlers with over 10 million downloads.
OBJECTIVES:
For this project, the client was seeking new microcopy for a pop-up in the app that encourages customers to start a free trial for their subscription.
IMPLEMENTATION:
When working on this project, I performed a SWOT and competitor analysis to ensure the pop-up was clear and conversion-optimized for the target audience.
The client asked for some versions that were true to the original design as well as some versions that were totally new design-wise.
Below, you can see the “before” version of the design/copy on the left.
On the right, you’ll see my new designs/wireframes and microcopy. I created multiple versions so the client could A/B test as needed.
RESULTS:
The client was happy with the microcopy for this project. The new designs/copy will be implemented soon!
Results have not been tracked yet – stay tuned for updates when they’re available.