Freelance UX Designer / Writer
CASE STUDY: App Store Slider Microcopy for Gaming App
OVERVIEW:
Bebi: Baby Games is a popular educational gaming app for toddlers with over 10 million downloads.
OBJECTIVES:
For this project, the client was seeking 6 pieces of microcopy – one for each of their App Store sliders. Their goal was to get more app downloads with clear, benefit-drive microcopy targeting their audience of parents.
IMPLEMENTATION:
When working on this project, I performed a SWOT and competitor analysis to ensure these sliders were clear and conversion-optimized for the target audience.
RESULTS:
The client was happy with the microcopy for this project. The new designs/copy will be implemented soon!
Results have not been tracked yet – stay tuned for updates when they’re available.