Freelance UX Designer / Writer

CASE STUDY: App Flow Microcopy: Onboarding Sliders for Gaming App

OVERVIEW:

Bebi: Baby Games is a popular educational gaming app for toddlers with over 10 million downloads. Their goal was to get more free trial subscriptions for their app in order to boost revenue and paid subscriptions.

OBJECTIVES:

For this project, they were seeking clearer and higher-converting onboarding sliders for their main app. I was tasked with creating a vertical UX design for these sliders in Figma as well as microcopy for each slider.

IMPLEMENTATION:

When working on this project, I performed a SWOT and competitor analysis to ensure these sliders were clear and conversion-optimized for the target audience.

I also made sure to include progressive disclosure and a strong call-to-action at the end to entice the user to subscribe to the free trial.

I included 3 total versions of the final call-to-action slide so the client could perform A/B testing as well, as shown in the image below.

RESULTS:

The client was very happy with the copy and design for this project, noting the clear improvement from their past iteration of onboarding sliders (shown in the Before and After image below).

Results have not been tracked yet – stay tuned for updates when they’re available!